Conditions of service

Privacy Policy of - Data Controller
Prima S.r.l. - Viale Lombardia, 8 - 20131 Milan - ITALY
E-mail address of the Data Controller:

Types of data collected

Some of the Personal Data collected by this Application, both autonomously or through third parties, include: Cookies, Details of Use, e-mail addresses, names, surnames, and telephone numbers. Information about other types of collected Personal Data may be stated in other sections of this privacy policy or displayed on informative texts that appear at the same time that the Data itself is collected. Personal Data can be provided voluntarily by the User, or collected automatically whilst they are using this Application. The possible use of Cookies - or other tracking tools - by this Application or Data Controllers of third-party services used by this Application, unless stated otherwise, is for identifying the User and recording their respective preferences for purposes strictly connected to supplying the service requested by the User. If the User does not provide some of their Personal Details, it may prevent this Application from supplying its services. The User assumes the responsibility of the Personal Data of third parties that they publish or share via this Application, and guarantees that they have the right to disseminate or spread them, thus freeing the Data Controller of any responsibility towards third parties.

How and where collected Data are processed

How they are processed - The Data Controller processes the Personal Data of the User by adopting the appropriate safety measures for preventing the unauthorised access, spread, alteration, or destruction of Personal Data. Processing is carried out using IT and/or online tools, using organisational procedures and approaches that are strictly connected to the stated purposes. As well as the Data Controller, in some cases, employees involved in the organisation of the website (administrative, commercial, marketing, or legal staff, and system administrators), or external staff (such as third-party service providers, mail couriers, hosting providers, IT companies, and communications agencies) may have access to Data. If necessary, they may also be appointed as Data Processors by the Data Controller. An up-to-date list of the Data Processors can always be requested from the Data Controller.

Where - Data are processed at the head office of the Data Controller and in any other place where the staff involved in processing them are located. For further information, please contact the Data Controller.

When - Data are processed for the amount of time required to carry out the service requested by the User, or requested for the purposes described in this document. The User may at any time ask for their Data to stop being processed or for them to be deleted.

How the Processed collected Data are used

The User’s Data are collected to allow the Data Controller to provide their services, as well as for the following purposes: Statistics, Viewing content from external platforms, and Contacting the User. The types of Personal Data used for each purpose are specified in the specific sections of this document. Personal Data are collected for the following purposes and by using the following services.

Contacting the user

Mailing List or Newsletter (This Application) - When subscribing to the mailing list or newsletter, the User’s e-mail address is automatically put into a contacts list to which e-mails can be sent that contain information, which may also be of a commercial or promotional nature, related to this Application. The User’s e-mail address may also be added to this list after having registered with this Application or after having made a purchase.
Personal Data collected: e-mail address.
Contact form (This Application) - By filling out this contact form with their Details, the User consents to them being used for responding to information and quotation requests, or any other type of request stated at the top of the form.
Personal Data collected: surname, e-mail address, name, and telephone number.

Viewing content from external platforms

These types of services allow you to view content hosted on external platforms directly from the pages of this Application and to interact with them. If such a service has been installed, it is possible that it may collect traffic data for the pages it is installed on, even if Users do not use the service.z
Google Fonts (Google Inc.)
Google Fonts is a service that displays fonts managed by Google Inc., which allows this Application to integrate such content within its own pages.
Personal Data collected: Cookies and Details of Use.
Processing location: USA – Privacy Policy


The services contained within this section allow the Data Controller to monitor and analyse traffic data, which are used to keep track of the User’s behaviour.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses collected Personal Data to track and examine the use of this Application, compile reports, and share them with other services developed by Google.
Google may use Personal Data to contextualise and personalise the advertisements on its own advertising network.
Personal Data collected: Cookies and Details of Use.
Processing location: USA – Privacy Policy – Opt Out

Cookie Policy

This Application uses Cookies. To find out more and for more detailed information, please consult the Cookie Policy.


Defence in court

The User’s Personal Data can be used in the defence of the Data Controller in court or during the preparatory stages of a potential trial, if their use has been abused by them or services linked to the User. The User declares that they are aware that the Data Controller may be asked to disclose Data if requested by public authorities.

Specific information

Upon the User’s request, in addition to the information contained within this privacy policy, this Application may provide the User with additional and contextual information regarding specific services, or the collection and processing of Personal Data.

System logs and maintenance

For purposes related to its operation and maintenance, this Application and any third-party services used by it may collect System logs, which are files that record interactions and which may also contain Personal Data, such as Users’ IP addresses.

Information not contained within this policy
Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Users exercising their rights

The individuals whom such Personal Data refer to have the right at any time to obtain confirmation as to whether the Data Controller possesses them or not, to know their content and origin, to check if they are correct or to ask if something can be added, to ask for them to be deleted, updated, corrected, made anonymous, or blocked if their Personal Data have been unlawfully processed, as well as to oppose, for legitimate reasons, to them being processed. Such requests should be sent to the Data Controller.
This Application does not support “Do Not Track” requests.
To find out whether any of the third-party services used support them, Users are kindly asked to consult their respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make modifications to this privacy policy at any time and will inform Users of them on this page. Therefore, please visit this page regularly, taking note of the date it was last modified, which can be found at the bottom. If they do not accept the modifications made to this privacy policy, the User must stop using this Application, and then they can ask the Data Controller to remove their Personal Data. Unless otherwise stated, the previous privacy policy will continue to apply to the Personal Data up until the moment they are collected.

Information about this privacy policy

The Data Controller is responsible for this privacy policy, which was drawn up using template forms created by iubenda and saved on their servers.


Personal Data

Personal data may be any type of information related to a physical person, either identified or identifiable, which may also be done indirectly through referring to any other type of information, including a personal identification number.

Details of Use

This is information that has been collected automatically by this Application (or by the applications of third parties that this Application uses), such as: IP addresses or domain names of the computers used by the User who connects to this Application, URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various timing details of the visit (for example, how long they stayed on each page), and details related to the itinerary followed within the Application, with particular reference to the order of the pages visited, the parameters of the operating system, and the User’s computer settings.


The person using this Application, which must correspond to the Interested Party or be authorised by them, and whose Personal Data are subject to being processed.

Interested Party

The physical or legal person whom the Personal Data refer to.

Data Processor

The physical and legal person, public administration, or any other type of entity, association or organisation appointed by the Data Controller to process Personal Data, according to the arrangements of this privacy policy.

Data Controller

The physical and legal person, public administration, or any other type of entity, association or organisation whose responsibility it is to decide, even together with another data controller, on their purposes, the ways that personal data are processed, and the tools used, including the safety aspects of the operation and use of this Application. The Data Controller, unless otherwise stated, is the owner of this Application.

This Application

The hardware or software through which the User’s Personal Data are collected.


A small amount of data saved onto the User’s device.

Legal references

A notice for Users in Europe: this privacy policy has been drawn up in accordance with the obligations set out under Art. 10 of Directive no. 95/46/EC, and according to Directive 2002/58/EC, as amended by the Directive 2009/136/EC, relating to Cookies.
This privacy policy refers exclusively to this Application.